MADAME F
MADAME F is more than a bottle of wine; she is a bold statement, a work of art, and a movement in a glass.
Queer-owned wine brand supporting the Queer Britain charity, home of the UK’s first LGBTQ+ museum
Back in 2020, I was involved in a pitch for a new brand of wine in collaboration with Queer Britain, a charity whose goal was to set up the UK’s first ever queer museum.
I worked with Madame F and Queer Britain in the lead up to the museum launch by creating a range of bespoke illustrated label designs and merchandise.
The Museum launched in May 2022 with the wine being stocked in Sainsburys, Amazon and Ocado.
“With a fabulous label emblazoned with the brand’s signature –‘Susy the Frog’ – this is pinkwith a purpose.”
